Attribution Modeling
Attribution modeling is a method used in digital marketing and analytics to determine how various marketing channels contribute to a customer’s decision to make a purchase or take a specific action. It assigns value to different touchpoints along a customer’s journey, which helps marketers understand the effectiveness of their various channels and campaigns. In essence, […]
Automated Bidding
Automated Bidding refers to a process in online advertising where software or algorithms automatically place bids for ad space on behalf of the advertiser. This system uses data, such as user behavior, competition, and budget constraints, to optimize bid amounts in real-time. The goal is to maximize the efficiency and effectiveness of ad spend by […]
B2B branding
B2B Branding refers to the process of creating and managing a brand identity specifically for business-to-business (B2B) interactions. Unlike business-to-consumer (B2C) branding, which focuses on appealing to individual consumers, B2B branding aims to establish a distinct and professional image that resonates with other businesses. This involves defining a company’s values, mission, and unique selling propositions […]
B2B Marketing
B2B Marketing (Business-to-Business Marketing) refers to the practice of promoting and selling products or services from one business to another. Unlike B2C (Business-to-Consumer) marketing, which targets individual consumers, B2B marketing focuses on building relationships with other businesses. This type of marketing often involves a longer sales cycle, higher-value transactions, and more complex decision-making processes. B2B […]
B2C Marketing
B2C Marketing (Business-to-Consumer Marketing) refers to the strategies and activities a company uses to promote and sell products or services directly to individual consumers, rather than to other businesses. This type of marketing focuses on addressing the needs, preferences, and behaviors of individual buyers. It involves various tactics such as advertising, content creation, social media […]
Backlink Profile
A backlink profile refers to the collection and characteristics of all the backlinks pointing to a particular website or webpage. These backlinks are hyperlinks from other websites that direct users to the target site. A backlink profile is crucial in search engine optimization (SEO) because it can influence a site’s authority, ranking, and credibility in […]
Behavioral Analytics
Behavioral Analytics refers to the process of using data and statistical methods to analyze and interpret patterns in human behavior. This field focuses on understanding how individuals interact with systems, services, or products, and aims to derive insights that can inform decision-making, improve user experiences, and enhance overall performance. By examining user actions, behaviors, and […]
Behavioral Segmentation
Behavioral Segmentation refers to the process of dividing a market into distinct groups based on their behaviors, such as purchasing habits, product usage, or responses to marketing messages. This type of segmentation focuses on understanding how consumers interact with products or services, which helps businesses tailor their strategies to meet the specific needs and preferences […]
Behavioral Targeting
Behavioral Targeting is a marketing strategy that involves analyzing the behaviors and preferences of users to deliver more relevant and personalized advertisements. By tracking online activities, such as browsing history, search queries, and interactions with content, companies can create detailed profiles of users. This information allows them to target ads more effectively, ensuring that the […]
Bottom of funnel (BOFU)
The term “Bottom of Funnel” (BOFU) refers to the final stage in the marketing and sales funnel, where potential customers are close to making a purchasing decision. At this stage, leads are highly engaged and have progressed through earlier stages—Awareness and Consideration—where they learned about and evaluated various options. In the BOFU phase, marketing efforts […]