B2C Marketing (Business-to-Consumer Marketing) refers to the strategies and activities a company uses to promote and sell products or services directly to individual consumers, rather than to other businesses. This type of marketing focuses on addressing the needs, preferences, and behaviors of individual buyers. It involves various tactics such as advertising, content creation, social media engagement, and personalized promotions designed to attract and retain customers. The ultimate goal of B2C marketing is to build strong relationships with consumers, encourage brand loyalty, and drive sales.
