Automated Bidding refers to a process in online advertising where software or algorithms automatically place bids for ad space on behalf of the advertiser. This system uses data, such as user behavior, competition, and budget constraints, to optimize bid amounts in real-time. The goal is to maximize the efficiency and effectiveness of ad spend by adjusting bids to achieve the best possible results, such as higher click-through rates or conversions, while staying within the advertiser’s budget. Automated bidding can be applied to various platforms, including search engines and social media, and can help advertisers reach their target audience more effectively.
