Behavioral Segmentation refers to the process of dividing a market into distinct groups based on their behaviors, such as purchasing habits, product usage, or responses to marketing messages. This type of segmentation focuses on understanding how consumers interact with products or services, which helps businesses tailor their strategies to meet the specific needs and preferences of each segment.
For example, a company might segment its market based on criteria like purchase frequency, brand loyalty, or benefits sought from a product. By analyzing these behaviors, businesses can develop targeted marketing campaigns, improve product offerings, and enhance customer satisfaction.
