B2B Marketing (Business-to-Business Marketing) refers to the practice of promoting and selling products or services from one business to another. Unlike B2C (Business-to-Consumer) marketing, which targets individual consumers, B2B marketing focuses on building relationships with other businesses. This type of marketing often involves a longer sales cycle, higher-value transactions, and more complex decision-making processes. B2B marketing strategies typically include direct sales, trade shows, email campaigns, and content marketing, all aimed at addressing the needs and challenges faced by other businesses.
