Exit Intent Popups
Exit intent popups are a type of digital marketing tool used on websites to capture a visitor’s attention as they are about to leave the site. These popups are triggered by detecting specific user behaviors, such as moving the mouse cursor toward the browser’s close button or the back button. The goal of exit intent […]
External Linking
External Linking refers to the practice of creating hyperlinks from one website to a different, separate website. This process involves embedding a URL within a webpage that directs users to content hosted on another domain. External links are often used to reference additional information, provide sources, or offer further reading on a subject. They are […]
Eye Tracking
Eye Tracking refers to the technology and methodology used to measure and analyze the movement and position of a person’s eyes. By tracking where and how long a person looks at specific areas on a screen or in a physical environment, researchers and developers can gain insights into visual attention, cognitive processes, and user behavior. […]
Facebook Ads
Facebook Ads refer to the advertising system within Facebook’s platform that allows businesses and individuals to create and display promotional content to targeted audiences. These ads can appear in various formats, such as image or video ads, carousel ads, and slideshow ads, and are shown in users’ news feeds, Stories, and sidebars. The key features […]
Frequency Capping
Frequency Capping is a digital marketing technique used to limit the number of times a particular ad is shown to a single user within a specified time frame. This approach aims to prevent ad fatigue and ensure a more balanced exposure to ads. By controlling the frequency of ad displays, marketers can enhance user experience, […]
Geo-Targeted Ads
Geo-Targeted Ads are a type of online advertising that uses geographic location data to deliver targeted advertisements to users based on their specific location. This approach allows advertisers to reach potential customers who are in or near a particular area, enhancing the relevance of the ads. For instance, a restaurant might use geo-targeted ads to […]
Geo-Targeting
Geo-Targeting refers to the practice of delivering different content or advertisements to users based on their geographic location. This method leverages data such as a user’s IP address, GPS coordinates, or other location indicators to tailor marketing messages, offers, and information to their specific regional context. For example, a business might use geo-targeting to show […]
Google Ads
Google Ads is an online advertising platform developed by Google, where businesses can create and display ads across Google’s vast network. This includes search engine results pages, websites, videos, and apps. Advertisers use Google Ads to target specific audiences based on keywords, demographics, location, and other criteria. The platform operates on a pay-per-click (PPC) or […]
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides detailed insights into user behavior, including how visitors interact with a website, which pages they visit, how long they stay, and what actions they take. This data helps website owners and marketers understand their audience better, measure […]
Google Tag Manager
Google Tag Manager is a free tool provided by Google that simplifies the process of managing and deploying marketing tags (snippets of code or tracking pixels) on a website or mobile app without needing to alter the code directly. It allows users to add and update tags for various tracking and marketing services, such as […]