Impact Marketing
Impact Marketing refers to a strategic approach in marketing that focuses on creating measurable and meaningful effects on social, environmental, or community issues. This strategy aims to not only achieve business goals but also generate positive change and benefits for society. By integrating social responsibility and sustainability into their campaigns, businesses leverage their resources to […]
Impression Share
Impression Share is a digital advertising metric that measures the percentage of total impressions your ads receive compared to the total number of impressions they were eligible to receive. It reflects how often your ads are shown relative to the number of times they could have been displayed based on your targeting settings, budget, and […]
Impression Tracking
Impression Tracking refers to the process of monitoring and recording each instance where a digital ad, webpage, or other online content is displayed to a user. This metric is crucial in digital marketing and online advertising as it helps measure the reach and visibility of an ad or content. Impression tracking involves logging each time […]
In-Market Audiences
In-Market Audiences refer to a segment of consumers who are actively researching or considering purchasing products or services within a specific category. These individuals have demonstrated intent and interest, often through their online behaviors, such as browsing relevant websites, searching for related terms, or engaging with related content. Marketers use in-market audience data to target […]
Inbound Marketing
Inbound Marketing refers to a marketing strategy focused on attracting and engaging potential customers through relevant and valuable content. Instead of pushing messages out to a broad audience, inbound marketing aims to draw customers in by providing information and resources that address their needs and interests. This approach typically involves creating high-quality content such as […]
Influencer Engagement Rate
The influencer engagement rate is a metric used to assess the effectiveness of an influencer’s content in generating interaction from their audience. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of followers or views, and then multiplying by 100 to express it as a percentage. […]
Influencer Marketing
Influencer Marketing is a strategic approach in which brands collaborate with individuals who have significant influence over a target audience. These individuals, known as influencers, use their social media platforms, blogs, or other channels to promote products or services. The key goal is to leverage the influencer’s credibility, reach, and connection with their audience to […]
Influencer Outreach
Influencer Outreach refers to the practice of identifying and engaging with influential individuals, often on social media or other digital platforms, to promote a brand, product, or service. The goal of influencer outreach is to leverage the influencer’s reach, credibility, and audience to increase brand visibility and drive engagement. This typically involves establishing a relationship […]
Instagram Marketing
Instagram Marketing refers to the practice of using the Instagram platform to promote and grow a brand, product, or service. It involves creating and sharing content that engages users, building a community, and utilizing various features and tools Instagram offers to increase visibility and drive traffic. This can include posting photos and videos, using stories […]
Interactive content
Interactive content refers to digital material that requires active participation from the user rather than passive consumption. This type of content engages users through activities that allow them to interact with the material, such as quizzes, polls, games, surveys, interactive infographics, or clickable images. The primary goal of interactive content is to enhance user engagement […]