Geo-Targeting refers to the practice of delivering different content or advertisements to users based on their geographic location. This method leverages data such as a user’s IP address, GPS coordinates, or other location indicators to tailor marketing messages, offers, and information to their specific regional context. For example, a business might use geo-targeting to show promotions for local stores to users in a particular city or region, while providing different content to users in other areas. This approach helps increase the relevance of the message, improving engagement and conversion rates.
