Google Ads is an online advertising platform developed by Google, where businesses can create and display ads across Google’s vast network. This includes search engine results pages, websites, videos, and apps. Advertisers use Google Ads to target specific audiences based on keywords, demographics, location, and other criteria. The platform operates on a pay-per-click (PPC) or pay-per-impression (CPM) basis, meaning advertisers pay when users either click on their ads or when their ads are shown a certain number of times. By leveraging Google’s extensive reach and sophisticated targeting options, businesses aim to drive traffic, generate leads, and increase sales.
