Exit intent popups are a type of digital marketing tool used on websites to capture a visitor’s attention as they are about to leave the site. These popups are triggered by detecting specific user behaviors, such as moving the mouse cursor toward the browser’s close button or the back button. The goal of exit intent popups is to engage users right before they exit, often by offering incentives like discounts, asking for feedback, or encouraging them to subscribe to a newsletter. They aim to reduce bounce rates and increase conversions by giving visitors a final opportunity to interact with the site before they leave.
