Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is a feature used in online advertising, particularly within pay-per-click (PPC) campaigns, that automatically customizes ad text based on the search query or specific keywords entered by a user. By incorporating the actual search terms into the ad copy, DKI aims to make the advertisement more relevant and appealing to potential […]
E-A-T SEO
E-A-T SEO refers to a set of principles used to evaluate and enhance the quality and credibility of a website’s content, based on Google’s search quality guidelines. The acronym stands for Expertise, Authoritativeness, and Trustworthiness. Together, these factors help search engines determine the quality of content and its suitability for users, impacting search rankings and […]
E-commerce marketing
E-commerce marketing refers to the strategies and activities used to promote and sell products or services online. It encompasses a range of tactics designed to drive traffic to an online store, engage potential customers, and ultimately increase sales. This form of marketing includes various methods such as search engine optimization (SEO), pay-per-click advertising (PPC), email […]
Earned Media
Earned Media refers to publicity gained through efforts other than paid advertising. It includes any exposure or coverage that is achieved through organic means, such as news stories, social media mentions, reviews, or word-of-mouth recommendations. Unlike paid media, which is purchased, or owned media, which is controlled by the brand itself, earned media is earned […]
Editorial Calendar
An editorial calendar is a scheduling tool used by organizations and individuals to plan, organize, and manage content creation and publication. It typically outlines what content will be produced, when it will be published, and on which platforms it will appear. This calendar helps ensure a consistent flow of content, aligns content with marketing goals […]
Email Marketing
Email Marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of emails, to a targeted group of recipients. The goal is to build relationships with potential and existing customers, promote products or services, and drive engagement. Email marketing can encompass a variety of communications, including newsletters, promotional offers, product […]
Email Segmentation
Email Segmentation refers to the practice of dividing an email subscriber list into smaller, more targeted groups based on specific criteria. This segmentation is typically based on factors such as demographics, past purchase behavior, engagement levels, or geographic location. The goal of email segmentation is to deliver more personalized and relevant content to each group, […]
Engagement rate
Engagement rate is a metric used in social media and digital marketing to measure the level of interaction that users have with content. It is typically calculated by dividing the total number of engagements (likes, comments, shares, clicks, etc.) by the total number of impressions or followers, and then multiplying the result by 100 to […]
Event Marketing
Event Marketing refers to the strategic use of events to promote and market a brand, product, or service. It involves planning, organizing, and executing events—such as trade shows, conferences, product launches, or promotional parties—with the goal of engaging potential customers, generating leads, and enhancing brand visibility. Effective event marketing not only focuses on attracting attendees […]
Evergreen Content
Evergreen Content refers to content that remains relevant and valuable to its audience over an extended period. Unlike news articles or time-sensitive posts, evergreen content is not tied to specific events or trends. Instead, it addresses timeless topics, offering lasting insights or solutions that continue to attract and engage readers long after its initial publication. […]