E-A-T SEO refers to a set of principles used to evaluate and enhance the quality and credibility of a website’s content, based on Google’s search quality guidelines. The acronym stands for Expertise, Authoritativeness, and Trustworthiness.
- Expertise: This involves the level of knowledge and skill demonstrated by the content creator in a particular field. High-quality content should be written by individuals who have a strong background or qualifications related to the topic.
- Authoritativeness: This refers to the reputation of the website or content creator within their industry. A site that is recognized as an authority in its field is more likely to be considered credible.
- Trustworthiness: This measures the reliability and integrity of the content and the website. Trustworthy sites are transparent, provide accurate information, and protect user data.
Together, these factors help search engines determine the quality of content and its suitability for users, impacting search rankings and overall online visibility.
