Email Marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of emails, to a targeted group of recipients. The goal is to build relationships with potential and existing customers, promote products or services, and drive engagement.
Email marketing can encompass a variety of communications, including newsletters, promotional offers, product updates, and personalized messages. Effective email marketing campaigns often segment recipients based on their interests or behavior, use compelling content and calls to action, and analyze performance metrics to refine strategies and improve results.