Cost Per Impression (CPM)
Cost Per Impression (CPM) refers to a pricing model in online advertising where advertisers pay a set fee for each thousand times their ad is displayed to users. The term “impression” denotes each instance an ad appears on a user’s screen, regardless of whether it is clicked. CPM is commonly used to measure the cost-effectiveness […]
Cross-Channel Marketing
Cross-Channel Marketing refers to a strategic approach that integrates various marketing channels to create a cohesive and unified customer experience. This approach ensures that a brand’s messaging, promotions, and customer interactions are consistent across different platforms, such as social media, email, websites, mobile apps, and physical stores. By employing cross-channel marketing, businesses aim to reach […]
Cross-Device Tracking
Cross-Device Tracking refers to the practice of monitoring and analyzing user behavior across multiple devices, such as smartphones, tablets, and computers. By linking interactions from different devices to a single user profile, companies can gain a more comprehensive view of a user’s activities, preferences, and habits. This allows for more targeted advertising, personalized content, and […]
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric used to determine the total expense incurred to acquire a new customer. It encompasses all costs associated with marketing, sales, and other efforts aimed at attracting and converting potential customers into actual buyers. To calculate CAC, you sum up all these expenses over a specific period and then […]
Customer advocacy
Customer Advocacy refers to the practice of supporting and promoting the interests and needs of customers within a business. It involves ensuring that customers receive exceptional service and value, and it often includes actively listening to their feedback, addressing their concerns, and working to exceed their expectations. A customer advocate champions the customer’s perspective, aiming […]
Customer Churn Rate
Customer Churn Rate refers to the percentage of customers who stop using a company’s products or services over a specific period. It is a key metric for businesses, particularly those with subscription-based models or ongoing customer relationships. A high churn rate indicates that a company is losing a significant number of customers, which can be […]
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is a unified software system that collects, integrates, and manages customer data from various sources into a single, comprehensive customer profile. Unlike traditional databases or CRM systems, a CDP is designed to provide a 360-degree view of each customer by consolidating data from disparate channels, including online interactions, purchase history, […]
Customer engagement
Customer Engagement refers to the interactions and experiences a customer has with a brand throughout their journey. This encompasses various touchpoints, such as marketing communications, customer service, and post-purchase follow-up. Effective customer engagement aims to build meaningful relationships, foster loyalty, and create a positive brand perception. It involves actively involving customers in dialogue, understanding their […]
Customer Experience (CX)
Customer Experience (CX) refers to the overall impression and emotional response a customer has during and after their interactions with a company or brand. It encompasses every touchpoint in the customer journey, including pre-purchase research, purchasing process, product or service use, and post-purchase support. CX is shaped by various factors such as the quality of […]
Customer feedback
Customer feedback refers to the information, opinions, and reactions provided by customers regarding their experiences with a product, service, or brand. This feedback can be collected through various channels, such as surveys, reviews, social media, or direct interactions. It serves as a valuable tool for businesses to understand customer satisfaction, identify areas for improvement, and […]