Content Strategy refers to the planning, development, and management of content—such as text, images, videos, and other media—to meet specific business goals and address the needs of a target audience. It involves defining objectives, identifying target audiences, crafting and organizing content to align with these objectives, and determining how and when to distribute the content effectively. A well-developed content strategy ensures that content is relevant, engaging, and consistent across various platforms, ultimately supporting overall marketing and business objectives.
