Conversion optimization refers to the process of improving the effectiveness of a website or marketing campaign to increase the percentage of visitors who complete a desired action. This action could be making a purchase, signing up for a newsletter, or filling out a contact form. The goal of conversion optimization is to enhance user experience, streamline the conversion funnel, and ultimately maximize the return on investment (ROI) by turning more visitors into customers or leads.
To achieve this, various techniques are employed, such as A/B testing, user experience (UX) design improvements, and analyzing data to understand visitor behavior. By systematically testing and refining different elements, businesses aim to boost their conversion rates and improve overall performance.
