Content Personalization refers to the practice of tailoring digital content—such as text, images, videos, or offers—to suit the preferences, behaviors, and characteristics of individual users. This customization is achieved through analyzing user data, such as browsing history, demographics, and past interactions, to deliver more relevant and engaging content. The goal is to enhance user experience, improve engagement, and increase the effectiveness of content by ensuring that it resonates with each user on a personal level.
For example, an e-commerce website might use content personalization to recommend products based on a user’s previous purchases and browsing behavior, while a news website might show articles that align with a user’s interests and reading habits.
