Quality Score
Quality Score is a metric used primarily in digital advertising and search engine optimization to assess the relevance and performance of ads or keywords. In platforms like Google Ads, Quality Score evaluates the quality and effectiveness of an ad based on several factors, including: A high Quality Score indicates that the ad is relevant and […]
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) refers to a digital advertising technology that enables the buying and selling of ad impressions in real time. During an RTB auction, advertisers bid on individual ad impressions as they become available. This process occurs within milliseconds as a webpage loads, allowing advertisers to target specific audiences based on their behavior, demographics, […]
Recruitment Marketing Strategy
Recruitment Marketing Strategy A recruitment marketing strategy is a structured plan designed to attract and engage potential candidates for job openings within an organization. This strategy involves using various marketing techniques and channels to build a strong employer brand, promote job opportunities, and connect with ideal candidates. Key elements often include defining the target candidate […]
Referral Marketing
Referral Marketing is a strategy where businesses encourage existing customers to refer new clients or customers in exchange for rewards or incentives. This approach leverages the personal networks and trust that current customers have to attract new business. By offering benefits such as discounts, credits, or other rewards, companies motivate their satisfied customers to spread […]
Referral Traffic
Referral Traffic refers to the visitors who land on a website as a result of clicking on a link from another site. This type of traffic is generated when a website’s URL is shared or mentioned elsewhere on the internet—such as in blogs, social media posts, or other websites—directing users to the referring site. Referral […]
Remarketing
Remarketing refers to a digital marketing strategy designed to re-engage users who have previously interacted with a brand but did not complete a desired action, such as making a purchase or filling out a form. This technique involves targeting these users with tailored ads as they browse other websites or use social media platforms, aiming […]
Remarketing Lists
Remarketing Lists are collections of user data that are used to target and re-engage people who have previously interacted with a website, app, or advertisement. These lists allow advertisers to customize and tailor their marketing efforts based on past behavior, such as users who have visited specific pages, completed certain actions, or shown interest in […]
Responsive Design
Responsive Design refers to an approach in web development and design that ensures a website’s layout and content adapt seamlessly to various screen sizes and devices. This design methodology uses flexible grids, images, and media queries to create a user-friendly experience on desktops, tablets, smartphones, and other devices. By adjusting the website’s structure and elements […]
Responsive Display Ads
Responsive Display Ads are a type of online advertisement that automatically adjusts its size, appearance, and format to fit different ad spaces across various websites and platforms. These ads are designed to be flexible and adaptable, ensuring they deliver the best possible visual impact and engagement regardless of the screen size or format. Advertisers provide […]
Responsive Search Ads
Responsive Search Ads (RSAs) are a type of advertisement format used in Google Ads that allows advertisers to create multiple headlines and descriptions for a single ad. Google’s machine learning algorithms then test various combinations of these headlines and descriptions to determine which combinations perform best. This format enables more flexibility and adaptability in advertising […]