Remarketing Lists are collections of user data that are used to target and re-engage people who have previously interacted with a website, app, or advertisement. These lists allow advertisers to customize and tailor their marketing efforts based on past behavior, such as users who have visited specific pages, completed certain actions, or shown interest in particular products. By using remarketing lists, businesses can create more personalized and relevant advertising campaigns, aiming to bring back visitors who might not have converted during their initial interaction. This approach helps improve conversion rates and return on investment by focusing on a pre-existing audience.
