Quality Score is a metric used primarily in digital advertising and search engine optimization to assess the relevance and performance of ads or keywords. In platforms like Google Ads, Quality Score evaluates the quality and effectiveness of an ad based on several factors, including:
- Relevance of the Ad: How closely the ad copy matches the keywords and search intent.
- Click-Through Rate (CTR): The ratio of users who click on the ad compared to those who see it.
- Landing Page Experience: The quality and relevance of the landing page that users are directed to after clicking the ad.
A high Quality Score indicates that the ad is relevant and engaging, which can lead to lower costs per click and better ad placement. Conversely, a low Quality Score may result in higher costs and less favorable ad positions.
