Organic Reach
Organic Reach refers to the number of unique users who see your content without any paid promotion or advertising. It measures the extent to which your content is distributed and viewed through natural engagement—such as shares, likes, comments, and followers—rather than through sponsored placements. This metric is commonly used in social media and digital marketing […]
Organic search
Organic search refers to the process by which search engine results are generated based on their relevance to the user’s query, rather than through paid advertising. It involves optimizing web content to rank higher in search engine results pages (SERPs) through methods such as keyword optimization, high-quality content creation, and acquiring backlinks. Unlike paid search […]
Organic Traffic
Organic Traffic refers to the visitors who come to a website through unpaid search results on search engines like Google, Bing, or Yahoo. Unlike paid traffic, which comes from advertisements or sponsored placements, organic traffic results from a site’s visibility and ranking on search engine results pages (SERPs) due to the relevance and quality of […]
Outbound Marketing
Outbound Marketing refers to a strategy where businesses actively reach out to potential customers through various channels, rather than waiting for customers to come to them. This approach typically involves direct methods such as cold calling, email marketing, television and radio advertisements, and direct mail. The goal of outbound marketing is to promote a product […]
Owned Media
Owned Media refers to digital channels and platforms that a company or organization controls and manages directly. This includes assets such as websites, blogs, social media profiles, email newsletters, and mobile apps. Unlike earned media (publicity gained through external sources) or paid media (advertising and sponsored content), owned media allows for complete control over content, […]
Page Authority (PA)
Page Authority (PA) refers to a metric developed by Moz, a company specializing in search engine optimization (SEO) tools. It predicts how well a specific webpage is likely to rank on search engine result pages (SERPs). PA scores range from 1 to 100, with higher scores indicating a greater likelihood of ranking well. The score […]
Page Load Speed
Page Load Speed refers to the time it takes for a web page to fully load and display all its content to the user after a request is made. This metric encompasses several components, including the time it takes to download HTML, CSS, JavaScript, images, and other resources, as well as the time required for […]
Paid Media
Paid Media refers to any form of advertising or promotion where a company or individual pays to have their message or content displayed to a target audience. This includes various channels such as television commercials, radio ads, online display ads, search engine marketing (SEM), and social media promotions. Paid media is used to drive traffic, […]
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Instead of earning impressions or views, advertisers are charged based on user interactions with their ads. This model is commonly used in search engine advertising, where ads appear alongside search results, as well as in […]
Performance Marketing
Performance Marketing refers to a form of digital marketing where advertisers pay for specific actions or outcomes, rather than paying for ad space or impressions. This model emphasizes measurable results, such as clicks, conversions, or sales, and often includes methods like pay-per-click (PPC), affiliate marketing, and cost-per-action (CPA) campaigns. The goal of performance marketing is […]