Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Instead of earning impressions or views, advertisers are charged based on user interactions with their ads. This model is commonly used in search engine advertising, where ads appear alongside search results, as well as in display advertising across various websites.
PPC allows businesses to bid for ad placement in a search engine’s sponsored links or on other platforms. The cost of each click is determined through an auction process, where advertisers bid on keywords relevant to their target audience. Effective PPC campaigns require strategic keyword selection, compelling ad copy, and continuous optimization to maximize return on investment (ROI).
