Outbound Marketing refers to a strategy where businesses actively reach out to potential customers through various channels, rather than waiting for customers to come to them. This approach typically involves direct methods such as cold calling, email marketing, television and radio advertisements, and direct mail. The goal of outbound marketing is to promote a product or service by pushing the message to a broad audience, often aiming to generate immediate leads or sales. Unlike inbound marketing, which focuses on attracting customers through valuable content and engagement, outbound marketing is more about interrupting the target audience to deliver a marketing message.
