Email Marketing
Email Marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of emails, to a targeted group of recipients. The goal is to build relationships with potential and existing customers, promote products or services, and drive engagement. Email marketing can encompass a variety of communications, including newsletters, promotional offers, product […]
Email Segmentation
Email Segmentation refers to the practice of dividing an email subscriber list into smaller, more targeted groups based on specific criteria. This segmentation is typically based on factors such as demographics, past purchase behavior, engagement levels, or geographic location. The goal of email segmentation is to deliver more personalized and relevant content to each group, […]
Engagement rate
Engagement rate is a metric used in social media and digital marketing to measure the level of interaction that users have with content. It is typically calculated by dividing the total number of engagements (likes, comments, shares, clicks, etc.) by the total number of impressions or followers, and then multiplying the result by 100 to […]
Event Marketing
Event Marketing refers to the strategic use of events to promote and market a brand, product, or service. It involves planning, organizing, and executing events—such as trade shows, conferences, product launches, or promotional parties—with the goal of engaging potential customers, generating leads, and enhancing brand visibility. Effective event marketing not only focuses on attracting attendees […]
Evergreen Content
Evergreen Content refers to content that remains relevant and valuable to its audience over an extended period. Unlike news articles or time-sensitive posts, evergreen content is not tied to specific events or trends. Instead, it addresses timeless topics, offering lasting insights or solutions that continue to attract and engage readers long after its initial publication. […]
Exit Intent Popups
Exit intent popups are a type of digital marketing tool used on websites to capture a visitor’s attention as they are about to leave the site. These popups are triggered by detecting specific user behaviors, such as moving the mouse cursor toward the browser’s close button or the back button. The goal of exit intent […]
External Linking
External Linking refers to the practice of creating hyperlinks from one website to a different, separate website. This process involves embedding a URL within a webpage that directs users to content hosted on another domain. External links are often used to reference additional information, provide sources, or offer further reading on a subject. They are […]
Eye Tracking
Eye Tracking refers to the technology and methodology used to measure and analyze the movement and position of a person’s eyes. By tracking where and how long a person looks at specific areas on a screen or in a physical environment, researchers and developers can gain insights into visual attention, cognitive processes, and user behavior. […]
Facebook Ads
Facebook Ads refer to the advertising system within Facebook’s platform that allows businesses and individuals to create and display promotional content to targeted audiences. These ads can appear in various formats, such as image or video ads, carousel ads, and slideshow ads, and are shown in users’ news feeds, Stories, and sidebars. The key features […]
Frequency Capping
Frequency Capping is a digital marketing technique used to limit the number of times a particular ad is shown to a single user within a specified time frame. This approach aims to prevent ad fatigue and ensure a more balanced exposure to ads. By controlling the frequency of ad displays, marketers can enhance user experience, […]