Demand generation is a marketing strategy focused on creating awareness and interest in a company’s products or services. It involves a series of activities designed to build and nurture relationships with potential customers, ultimately driving demand for what the business offers. Unlike traditional lead generation, which focuses solely on collecting contact details, demand generation aims to generate long-term engagement and educate prospects throughout their buyer’s journey. This can include tactics such as content marketing, social media campaigns, webinars, and email marketing, all aimed at increasing visibility and attracting the right audience.
