A drip campaign is a marketing strategy that involves sending a series of automated, targeted messages or content to a specific audience over time. These messages, which can be delivered through email, social media, or other communication channels, are designed to “drip” information to recipients at set intervals, often based on their actions, preferences, or stages in the customer journey.
Drip campaigns aim to nurture leads, build relationships, and guide potential customers through the sales funnel by providing relevant and timely information that encourages engagement and conversion.
