Conversion Path
A conversion path refers to the series of steps or interactions a user takes on a website or digital platform that lead to a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It represents the journey from the initial point of engagement to the final […]
Conversion Rate
The conversion rate is a metric used in marketing and sales to measure the effectiveness of a campaign, website, or sales process in turning potential customers into actual customers. It is calculated by dividing the number of conversions (successful outcomes, such as purchases or sign-ups) by the total number of visitors or leads, then multiplying […]
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) refers to the process of improving a website or landing page to increase the percentage of visitors who complete a desired action. This action could be making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves analyzing user behavior, testing various design elements and content, […]
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) refers to a key performance metric used in marketing and advertising to measure the total cost associated with acquiring a new customer or achieving a specific conversion goal. It is calculated by dividing the total cost of a marketing campaign by the number of new customers or conversions acquired through that […]
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that measures the amount an advertiser pays each time a user clicks on their ad. It is commonly used in online marketing, particularly in pay-per-click (PPC) campaigns. CPC is a crucial component for determining the efficiency and effectiveness of an advertising campaign, as it directly impacts […]
Cost Per Impression (CPM)
Cost Per Impression (CPM) refers to a pricing model in online advertising where advertisers pay a set fee for each thousand times their ad is displayed to users. The term “impression” denotes each instance an ad appears on a user’s screen, regardless of whether it is clicked. CPM is commonly used to measure the cost-effectiveness […]
Cross-Channel Marketing
Cross-Channel Marketing refers to a strategic approach that integrates various marketing channels to create a cohesive and unified customer experience. This approach ensures that a brand’s messaging, promotions, and customer interactions are consistent across different platforms, such as social media, email, websites, mobile apps, and physical stores. By employing cross-channel marketing, businesses aim to reach […]
Cross-Device Tracking
Cross-Device Tracking refers to the practice of monitoring and analyzing user behavior across multiple devices, such as smartphones, tablets, and computers. By linking interactions from different devices to a single user profile, companies can gain a more comprehensive view of a user’s activities, preferences, and habits. This allows for more targeted advertising, personalized content, and […]
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric used to determine the total expense incurred to acquire a new customer. It encompasses all costs associated with marketing, sales, and other efforts aimed at attracting and converting potential customers into actual buyers. To calculate CAC, you sum up all these expenses over a specific period and then […]
Customer advocacy
Customer Advocacy refers to the practice of supporting and promoting the interests and needs of customers within a business. It involves ensuring that customers receive exceptional service and value, and it often includes actively listening to their feedback, addressing their concerns, and working to exceed their expectations. A customer advocate champions the customer’s perspective, aiming […]