Customer Journey
The customer journey refers to the complete series of interactions and experiences that a customer has with a company or brand, from the initial point of contact through to the post-purchase phase. It encompasses every stage of the customer’s relationship with the brand, including awareness, consideration, purchase, and after-sales service. The goal of mapping the […]
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) refers to the total revenue a business expects to earn from a customer throughout the entire duration of their relationship. This metric helps companies estimate the long-term value of acquiring and retaining a customer. It considers factors such as purchase frequency, average transaction value, and customer retention rate. By understanding CLV, […]
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) refers to a strategy and set of technologies used by businesses to manage and analyze interactions with current and potential customers. The goal of CRM is to improve business relationships, streamline processes, and enhance customer satisfaction. By integrating data from various touchpoints—such as sales, customer service, and marketing—CRM systems enable organizations […]
Customer Retention
Customer Retention refers to the ability of a business to keep its existing customers over a period of time, maintaining their loyalty and continued patronage. This concept involves strategies and actions designed to encourage customers to keep purchasing a company’s products or services rather than switching to competitors. High customer retention is often an indicator […]
Customer Segmentation
Customer Segmentation is the process of dividing a broad customer base into smaller, more specific groups, or segments, based on shared characteristics, behaviors, or needs. This method allows businesses to tailor their marketing strategies, products, and services to meet the unique preferences of each segment more effectively. Common criteria for segmentation include demographics (age, gender, […]
Data-driven decisions
Data-driven decisions refer to choices and actions that are based on the analysis and interpretation of data, rather than relying solely on intuition, experience, or observation. In this approach, relevant data is collected, processed, and analyzed to guide decision-making, ensuring that conclusions are grounded in factual evidence. This method is commonly used in various fields […]
Data-driven marketing
Data-driven marketing is a strategy that relies on the analysis and interpretation of data to guide marketing decisions and actions. This approach involves collecting, processing, and using data from various sources, such as customer interactions, social media, sales figures, and market trends, to understand consumer behavior, preferences, and patterns. By leveraging this data, businesses can […]
Deep Linking
Deep Linking refers to the practice of creating a hyperlink that points directly to a specific, often internal, page or resource within a website or application, rather than just linking to the homepage or main entry point. This allows users to bypass the main page and go straight to the content they are interested in, […]
Demand generation
Demand generation is a marketing strategy focused on creating awareness and interest in a company’s products or services. It involves a series of activities designed to build and nurture relationships with potential customers, ultimately driving demand for what the business offers. Unlike traditional lead generation, which focuses solely on collecting contact details, demand generation aims […]
Digital Advertising
Digital Advertising refers to the practice of promoting products, services, or brands through online platforms and digital channels. It encompasses a wide range of formats, including display ads, search engine marketing, social media ads, video ads, and more. Unlike traditional advertising methods, digital advertising allows for targeted campaigns, where ads can be tailored to specific […]