A conversion path refers to the series of steps or interactions a user takes on a website or digital platform that lead to a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It represents the journey from the initial point of engagement to the final goal. Understanding and optimizing the conversion path is crucial for improving user experience and achieving higher conversion rates. This process often involves analyzing user behavior, refining marketing strategies, and streamlining interactions to guide users more effectively toward the intended outcome.
