Cross-Device Tracking refers to the practice of monitoring and analyzing user behavior across multiple devices, such as smartphones, tablets, and computers. By linking interactions from different devices to a single user profile, companies can gain a more comprehensive view of a user’s activities, preferences, and habits. This allows for more targeted advertising, personalized content, and a cohesive user experience across various platforms. Cross-device tracking often relies on technologies like cookies, device fingerprints, and user accounts to connect and synchronize data from different devices used by the same individual.
