Zero-Click Searches refer to a phenomenon in search engine behavior where a user’s query is resolved directly on the search results page (SERP) without the need to click on any external links to websites. In a zero-click search, the information sought by the user is immediately presented at the top of the search results, typically in the form of a featured snippet, knowledge panel, or other types of rich results. This means the user’s query is answered within the search engine interface itself, eliminating the need for them to visit a third-party website.
