Webinar Marketing: A Comprehensive Definition
Webinar marketing refers to the strategic use of online seminars or webinars as a tool for promoting products, services, or expertise to a targeted audience. This marketing technique leverages the live, interactive nature of webinars to engage potential customers, provide valuable content, and drive business goals. The term “webinar” is a portmanteau of “web” and “seminar,” indicating a seminar conducted over the internet.
