Web analytics is the measurement, collection, analysis, and reporting of web data for the purpose of understanding and optimizing web usage. At its core, web analytics involves tracking user interactions with a website to gain insights into their behavior, preferences, and overall experience. This process provides valuable information that helps organizations make data-driven decisions to improve their online presence and achieve their business goals.
Measurement and Collection
The foundation of web analytics lies in the accurate measurement and collection of data. This involves using various tools and technologies to gather information about visitors’ interactions with a website. Key metrics typically tracked include page views, unique visitors, session duration, bounce rate, and conversion rates.
