Viral Marketing is a strategy that encourages individuals to share a marketing message with others, creating the potential for rapid and widespread dissemination, similar to how a virus spreads. This approach leverages social networks, word-of-mouth, and digital platforms to amplify brand awareness and engagement without a significant direct investment in traditional advertising. The key to successful viral marketing is crafting content that is highly engaging, relatable, or emotionally resonant, prompting users to naturally want to share it with their own networks.
