Storytelling in Marketing refers to the strategic use of narratives and stories to engage and connect with an audience, promoting a brand or product. It involves crafting compelling and relatable tales that resonate emotionally with consumers, thereby making the brand more memorable and fostering a deeper connection with the target audience. Through storytelling, marketers aim to humanize their brand, illustrate its values and mission, and drive customer engagement and loyalty by presenting their messages in a way that captures attention and evokes a strong emotional response.
