Search Ads (RLSA), or Remarketing Lists for Search Ads, refer to a specialized feature in Google Ads that allows advertisers to target users based on their previous interactions with a website. This approach leverages remarketing lists to customize search ad campaigns.
Here’s a more detailed definition:
Search Ads (RLSA) are a form of digital advertising that enables advertisers to show tailored search ads to users who have previously visited their site and performed specific actions, such as browsing products or viewing particular pages. By using remarketing lists, advertisers can customize their ad campaigns to reach these users with more relevant messaging, based on their past behavior. For example, a business might use RLSA to bid differently or show different ads to users who previously looked at certain products but didn’t complete a purchase.
This strategy enhances the effectiveness of search advertising by targeting a more engaged audience and increasing the chances of conversion through personalized advertising.
