Schema Markup refers to a type of structured data used by web developers and SEO professionals to enhance the information that search engines display about a website. It involves adding specific code, often written in JSON-LD (JavaScript Object Notation for Linked Data), to a webpage’s HTML. This code helps search engines understand the content of the page more effectively and display richer search results, such as enhanced snippets or knowledge panels. Schema markup can be applied to various types of content, including articles, events, products, and reviews, and is designed to improve a site’s visibility and click-through rates in search engine results.
