Public Relations (PR) refers to the strategic management of information and communication between an organization and its various stakeholders, including the public, media, employees, and investors. The goal of PR is to build and maintain a positive image, foster goodwill, and influence public perception through various activities such as media relations, event management, crisis communication, and content creation. PR professionals craft messages and manage communications to shape how an organization is viewed, handle issues, and promote its goals and values.
