Programmatic Advertising refers to the automated process of buying and selling digital advertising space in real-time. This method uses algorithms and software to purchase ad inventory across various platforms, targeting specific audiences with precision. Instead of negotiating and purchasing ad space manually, programmatic advertising leverages data and technology to optimize the ad placement process, ensuring that ads reach the most relevant audience at the right time. The goal is to enhance the efficiency and effectiveness of ad campaigns by utilizing data-driven insights and real-time bidding.
