Product Marketing is the strategic process of promoting and selling a product to its target market. It involves understanding the product’s value proposition, identifying the target audience, and developing a marketing strategy that highlights the product’s benefits and differentiates it from competitors.
Key activities in product marketing include market research, competitive analysis, positioning, messaging, and crafting promotional campaigns. The goal is to effectively communicate the product’s advantages, address customer needs, and drive demand, ultimately leading to increased sales and market share.
