Personalized Marketing refers to a marketing strategy that tailors messages, offers, and interactions to individual consumers based on their specific preferences, behaviors, and demographics. By leveraging data such as past purchase history, browsing behavior, and demographic information, businesses can create customized content and recommendations that resonate more deeply with each individual. This approach aims to enhance the relevance of marketing efforts, improve customer engagement, and drive higher conversion rates. Personalized marketing often involves the use of advanced analytics and technology to segment audiences and deliver targeted communications across various channels.
