Personalization refers to the process of tailoring products, services, or content to meet the individual preferences and needs of a specific person. In various contexts, personalization involves customizing experiences based on personal data, behaviors, or choices to enhance relevance and effectiveness.
For instance, in marketing, personalization might involve using customer data to deliver targeted advertisements and recommendations. In technology, it could mean adjusting software settings or interfaces based on user interactions. Essentially, personalization aims to create a more relevant and engaging experience by addressing the unique characteristics and desires of each individual.
