NAP Consistency refers to the uniformity of a business’s Name, Address, and Phone number (NAP) across various online platforms and directories. Ensuring NAP consistency is crucial for local search engine optimization (SEO) because search engines rely on this uniform information to accurately index and rank a business’s online presence. Consistent NAP details help build trust and credibility with both search engines and potential customers. Discrepancies or inaccuracies in NAP information can lead to confusion, lower search rankings, and missed opportunities for attracting local clientele.
