Marketing Qualified Leads (MQL) refer to potential customers who have been identified by the marketing team as having a higher likelihood of becoming paying customers compared to other leads. This classification is based on certain criteria or behaviors that indicate a lead’s interest and engagement with the brand’s marketing efforts. MQLs are typically evaluated through interactions such as downloading content, filling out forms, or engaging with emails.
The purpose of identifying MQLs is to streamline the lead nurturing process and ensure that sales teams focus their efforts on prospects who have demonstrated a significant level of interest and engagement. This approach helps improve conversion rates and makes the sales process more efficient.
