Marketing Automation refers to the use of software and technology to automate repetitive marketing tasks and processes. It enables businesses to streamline, automate, and measure marketing efforts across multiple channels, such as email, social media, websites, and more. Marketing automation tools help manage and execute tasks like lead generation, customer segmentation, campaign management, and performance analytics, allowing marketers to nurture leads, personalize customer experiences, and improve overall marketing efficiency. By automating these processes, businesses can deliver more targeted and timely communications, ultimately driving better engagement and higher conversion rates.
