Long-Tail Keywords are specific and often longer phrases that users enter into search engines when they are looking for something highly specific. Unlike more general keywords, which are typically shorter and broader, long-tail keywords are more detailed and targeted. For example, while “shoes” is a broad keyword, a long-tail keyword might be “comfortable running shoes for flat feet.” These keywords generally have lower search volume but tend to attract more qualified and interested visitors, leading to higher conversion rates. They are valuable in SEO and content marketing because they help attract a more targeted audience and often face less competition.
