Lead nurturing refers to the process of developing and maintaining relationships with potential customers (or leads) through various forms of communication and engagement. This practice aims to guide leads through the sales funnel by providing them with relevant information, addressing their needs and concerns, and building trust over time. Lead nurturing often involves personalized emails, targeted content, and follow-up interactions designed to move leads closer to making a purchase decision. Effective lead nurturing helps convert prospects into customers by ensuring they feel valued and informed throughout their decision-making journey.
