A lead magnet is a marketing tool used to attract and capture potential customers’ contact information by offering them something of value for free. Typically, lead magnets are designed to address a specific need or interest of the target audience, such as an eBook, a webinar, a discount code, or a downloadable resource. By providing valuable content or offers, businesses aim to convert visitors into leads, who can then be nurtured through further marketing efforts. The primary goal of a lead magnet is to build a list of potential customers and initiate engagement with them.
