The influencer engagement rate is a metric used to assess the effectiveness of an influencer’s content in generating interaction from their audience. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of followers or views, and then multiplying by 100 to express it as a percentage. This rate helps brands and marketers understand how well an influencer’s posts resonate with their followers and can indicate the potential effectiveness of a partnership or campaign.
For example, if an influencer with 10,000 followers receives 500 likes and comments on a post, the engagement rate would be (500 / 10,000) × 100 = 5%.