In-Market Audiences refer to a segment of consumers who are actively researching or considering purchasing products or services within a specific category. These individuals have demonstrated intent and interest, often through their online behaviors, such as browsing relevant websites, searching for related terms, or engaging with related content. Marketers use in-market audience data to target their advertising efforts more effectively, aiming to reach people who are more likely to convert because they are already in the decision-making phase of their buying journey.
