Impact Marketing refers to a strategic approach in marketing that focuses on creating measurable and meaningful effects on social, environmental, or community issues. This strategy aims to not only achieve business goals but also generate positive change and benefits for society. By integrating social responsibility and sustainability into their campaigns, businesses leverage their resources to address pressing issues, thereby enhancing their brand’s reputation and fostering a sense of purpose among their audience.
For instance, a company might use impact marketing to promote products that are environmentally friendly or to support charitable causes, measuring success not just in terms of sales, but also in terms of the tangible improvements their efforts bring about.
