Competitive Analysis is the process of identifying and evaluating the strengths and weaknesses of current and potential competitors. This analysis involves examining competitors’ products, services, market positioning, pricing strategies, and marketing efforts. The goal is to gain insights that can help an organization develop strategies to improve its own performance, capitalize on competitors’ weaknesses, and identify opportunities for growth. By understanding the competitive landscape, a business can better position itself in the market and make informed decisions to enhance its competitive advantage.
